Dimensions

Eligible Advertising Dimensions :
125 (width) x 125 (height) pixels

Expanded Dimensions :
Expansion vertically down (right/left border aligned) with an additional panel of 250 (width) x 250 (height) pixels.

(Expanded Dimensions are dependent on Third-Party Provider (Vendor) Accommodation / Zeta*Vert Advertising Engine™ Tenancy)

Actions, Animations and File/Style Details

Expand Actions

Click to Expand (Mouse Single-Left-Click to Expand)

The advertisement should collapse and/or close upon the cursor leaving the designated advertising area and/or when the cursor clicks the “X” or “Close” test/button. The “X” and/or “Close” text/button is a mandatory element for Expanded Advertising Units. Other texts/words and icons with similar meaning to “X” and/or “Close” can be used.

Rollovers (Mouse Rollover to Expand)

The advertisement,

  1. should contain either a Hotspot – No larger than 1/4 the size of the Advertisement Unit.
  2. or Delay – Requires the user/viewer to hover over the Advertisement for one second before expanding.
  3. must collapse when the cursor leaves the designated Advertisement.
  4. Audio if being used, must only be initiated on User Click.
Animations

Animation Length

10-30 seconds for Base Unit/Advertisement. Unlimited for the expanded panel when used.

Frame Rate

20 fps (Frames-per-Second) Maximum.

CPU/Bandwidth Consumption

  1. Vendor and/or Advertiser should consume no more than 15-20 percent of users CPU/Memory Resources on an Average System (Stock-Average-System).
  2. Initial load allowed is a maximum of 100kb, with up to 3 sub-loads with a maximum of 100kb each and must be user-initiated (i.e. on user click or rollover).

AV (Audio/Video) User Controls

  1. Audio has to start muted and be initiated when a User clicks on the Advertisement.
  2. Audio/Video must have and display “Play/Pause”, “Stop” and Volume (Mute and/or Volume bar) Controls at all times.
  3. Automated Video Presentations and/or Animations can play for a maximum of 30 seconds.
File/Style Details

Default Requirements

  1. 50kb Image (Gif/Jpeg) for users and/or viewers who are not able to view or expand the rich media content due to Software restrictions.
  2. Animation has a maximum viewing length of 30 seconds.
  3. Video and/or Animation to have a frame-rate of no more that 20fps (Frames-per-Second).

Z-Index (CSS/Stylesheet)

Please set all expanding/expanded Advertisements with a Z-Index of over 1000.

Broswer and OS Compatibility

All Advertisements inclusive of Media must work/function uniformly on,

  1. Windows (Windows XP and above) and Macintosh Operating Systems (OS X and above)
  2. As well as the following dominant Internet Browsers;
    1. Internet Explorer (7.0 and above)
    2. Firefox (3.1 and above)
    3. Google Chrome
    4. Apple Safari
  3. If the Advertisement Media is not able to be shown due to Software incompatabilities a default JPEG/GIF image must be shown in its place, please refer to the “File/Style Details – Default Requirements”.